It’s about why you’re the best person to solve your customer’s problem.Īnd in the world of ecommerce, that’s what you’re doing – building trust and providing a product that solves a customer’s problem. It’s about why a customer should emotionally invest in your brand. An About Us page that focuses on your ecommerce brand – what a crazy idea!īut consider this – an About Us page isn’t just about you or your company. One such website is Oberlo which offers a variety of templates.The main problem you see on the average ecommerce About Us page is that it’s totally dedicated to talking about the company. Use a template – Many eCommerce websites offer ready-made ‘About Us’ templates.User experience (UX) User Interface (UI) specialistĭepending on how much money you have and how large your company is you may want to hire one or all three of the above mentioned specialists to craft the perfect ‘About Us’ page.Hire a specialist – This is probably the priciest option but also where you will get the best and most high-quality results.The way I see it, your three main options are:

But this option can reduce your involvement and effort greatly. I put the word “generator” in quotes because no one can really generate content which is tailor-made for your product or company without you doing absolutely nothing. I recommend choosing one or two (tops) of these elements to highlight in your ‘About Us’ page.įor those of you who are extremely busy and do not have the time to put together an awesome ‘About Us’ page, you always have the option of using an ‘About Us’ “generator”.

And finally, every eCommerce business should have a call-to-action on their ‘About Us’ page, no matter which strength you choose to highlight.

Do you have great reviews and high customer satisfaction? Use this to your advantage by posting a picture of your customer and quoting their testimonial or even better, offer video testimonials.

Are you offering one of the best deals on the market? Highlight this as this is your competitive advantage.

Do you have stunning offices or a vivacious staff? Maybe you need to use visual stimulants.

Is your business family run? If so then maybe you should be narrative focused.

What you need to decide is where to focus your efforts: There are also subtextual calls to action which are less explicit ( see the example below).ĭo keep in mind that most ‘About Us’ pages do not and cannot fulfill all of these elements. A good example would be ‘For more information and in order to purchase our product please click here (which you want to turn into a hyperlink which will take customers directly to your e-store or listing)’.

Call-to-action – At the end of your ‘About Us’ page you want a clear call-to-action, meaning you need to guide visitors to the next step you want them to take.

You will be surprised how far a good customer review can go. Today, you can say anything you want about the products you sell but when it comes from an objective third party this adds real value to a potential shopper who wants to be certain of your item’s utility and quality.

Social credibility – People today want to read reviews of other shoppers who have already bought and used your product.Additionally if you are offering a warranty, make sure to highlight this – it shows that you believe in the quality of your product. Or maybe your product is the most expensive but is the highest quality when compared with your competition and will stay in mint condition for years to come. Maybe you offer the most value for money in your niche market. Value for money – Tell shoppers why your product is good value.You can also add pictures of your products but in this case I think pictures of people are more effective as product pictures can already be seen in the item listings (in this regard I highly recommend reading about this case study).

Especially if your warehouse or offices are located in America, many people want to support businesses which create jobs locally. Visual stimulation – This can be pictures of the staff and workers which shows shoppers that your business is run by real people who they can relate too.Think of a billboard with a gorgeous man and woman driving a convertible – most people want to be part of that ‘story’ and therefore their desire to own said car increases dramatically. Customers want to feel that your product is unique and that by buying from you they themselves will essentially become a part of your narrative. That is why consumers are willing to pay exorbitant amounts for brand name items. The narrative – Beyond buying a product, people want to buy into a story.I would like to share the notes which are important to hit when building this part of your site: Now that you understand how important it is to have a memorable and impressionable ‘About Us’ page.

About us page content sample